Verizon
Streamline
New York.
Part of the team at R/GA bringing this integrated campaign to life on bus shelters, LinkNYC screens, and social channels across NYC.
"Streamline" is grounded in a basic human truth for New Yorkers:
WAITING FOR A TRAIN. FOR A TABLE. FOR AN UBER. FOR YOUR COFFEE. Living in the world's greatest city means navigating the various "challenges" life here throws at you, one of the big ones being time spent waiting.
But right when you need them, the best network swoops in. Offering the service New Yorkers demand, and playlists on Spotify to match your location and the city's vibe in real time — so you can "stream your wait," and never miss a beat.
Social
OUT OF HOME (link nyc + bus shelters)
DIGITAL PLATFORM (vzw.com/streamline)
David Norian
