Bio

I am a writer and creative director who uses the power of close observation to connect with people in work across every channel.

Based in New York, I've helped create integrated campaigns and win new business at some of the world's leading advertising agencies. I’m also proud to serve as an adjunct professor in the Advertising and Marketing Communications department at FIT (SUNY), where I teach copywriting.

I graduated from the University of California at Berkeley, and I believe in three principles:

1. TRUTH

If someone tells you something that's impossible to deny — a human truth — you will trust them. And if they employ detail, drama, and a clever wit to express it, you will like them. Working with me is literally an excavation of the truth.

2. DESIRE

Desire comes from a love for life and a rare hunger to define one's place in it. I have a deep desire to create life defining work. This keeps me thinking about how to improve ideas, stories, and characters long after we think we've "cracked it". It’s all in the details.

3. OPTIMISM

I've seen firsthand how positivity and belief allow for new things to be invented. This gives us all the permission we need to keep pushing and have fun doing it, confident we will arrive at something greater. Because we will. With this optimistic approach is how I try to lead.