SiriusXM

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At R/GA, we created a new brand for SiriusXM. More than just a facelift or tagline, we gave them a new marketing vision and 360° playbook — concepting and creating everything from direct and social to OOH and activations.

The Soundbooth Tollbooth is a great example. When fans are leaving a game or concert, they’ll drive through it to get a free SiriusXM trial. The Soundbooth Tollbooth will take a picture of their license plate and activate the trial in their car, allowing fans to experience SiriusXM and realize its value.

This is just one of our ideas, with more work to come as it’s released.