SiriusXM

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At R/GA, we created a new brand platform for SiriusXM. More than just a facelift or tagline, we gave them a marketing vision and 360° playbook — concepting and creating everything from direct and social to OOH and activations.

The Soundbooth Tollbooth is a great example. When fans are leaving a game or concert, they’ll drive through it to get a free SiriusXM trial. The Soundbooth Tollbooth will take a picture of their license plate and activate the trial in their car, allowing fans to experience SiriusXM and realize its value.

This is just one of many big ideas — keep an eye out for more rolling out soon.