Honest Dollar

Honest Dollar by
Goldman Sachs.

“Welcome to Honest Dollar. Your future is glad you’re here.”

Investment banking giant Goldman Sachs recently acquired startup Honest Dollar to bring IRAs and institutional investing to everybody.

I worked with the team at Elephant to refresh the Honest Dollar brand experience from top to bottom — defining a voice and injecting humanity and wit.

You can see the work at www.honestdollar.com.