National Football League

The new NFL Player Benefits.

When the NFL and NFLPA set out to redesign their benefits experience, they listened to the players.

I worked with agency Cloudberry to help tell that story.

First, our :60 film showed that some of the players' ideas were...highly creative. ;) But their demanding standards proved essential in building the ultimate benefits website.

We also brought in Ryan Clark (retired NFL star, currently of ESPN), to take his fellow players through an animated "film study" of their new benefits experience.

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