NYSE
The Biggest Stage in Business.
At DigitasLBi, I played a key role in pitching and winning the integrated AOR business for the New York Stock Exchange (NYSE), with our campaign "The Biggest Stage in Business."
The Big Stage digital hub served as the campaign centerpiece: a brand newsroom telling the stories behind the companies that have made it to the biggest stage in business. The campaign culminated in Twitter choosing NYSE for their hugely successful, highly-anticipated IPO.
David Norian
