Wells Fargo

Challenge is what you make of it.

Money 20/20 is a big, annual conference about the future of money. And while at BBDO SF, I had the chance to work on Wells Fargo’s takeover sponsorship of the event.

Since the event takes place in Las Vegas, we figured we should tell the Wells Fargo story using a familiar device: the slot machine. So we envisioned a video randomizer that would cycle through different concepts on two sides. And then pair them up when there’s a match.

The concept? In business, there are always challenges (left side), but there’s always a way to make something out of them (right side).

Pull the lever and let’s see what you’ve got.