Wells Fargo

Challenge is what you make of it.

Money 20/20 is an annual conference all about the future of money. And while at BBDO SF, I had the chance to work on Wells Fargo’s takeover sponsorship of the event.

Since the event takes place in Las Vegas, we figured let’s tell the Wells Fargo story using a familiar device: the slot machine.

So we envisioned a video randomizer that would cycle through different concepts on two sides. And then pair them up when there’s a match.

The concept? In business, there are always challenges (left side), but there’s always a way to make something out of them (right side).

Pull the lever and let’s see what you’ve got.